We are on a mission to use the power of artificial intelligence for the Surety of Purity

India is a place of huge population, and this population uses a variety of products. With a huge variety of products in the market, the chances of fraud increase.​

You must have witnessed or experienced some kind of duplicity in the product you have used in your lifetime. And many difficulties can arise by using duplicate products, those difficulties can be minimal or can be life threatening. The products we are talking about can be of any type like medicines, packed food items, beverages or even a bottle of water.​

Statistics prove the above statement

According to in 2015, FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) released a study that says the government lost nearly Rs 6,000 crore to the grey market of FMCG personal goods. Which means roughly 1/5th of all the packaged food you're buying may well be counterfeit and posing a serious threat to health and safety.

What PuriyAI can Do?

With the power of sophisticated Artificial Intelligence engines, Puriy AI we can identify whether the product is fresh or belongs to the said brand or not. This can be done by simply scanning the QR code on the product and a report for the authenticity of the product will be delivered to customers in seconds.​

When a customer sees the product is authentic to go after scanning, they can mark the item used. AI engines at PuriyAI validate input using our customized pipeline with different authentication steps. This way a used or a fake product can easily be identified by anyone.​